I think it’s become more and more confusing in the age of social media to distinguish among the many options for professional communication. There are probably people out there writing graduate theses about this even as we speak, but here are just a few words about how I personally think of things.
(1) Publisher’s Website: This is usually a great place to GET information. And it should be one of the things that comes up when you use a search engine to find out, say, how to submit something. Mine is http://www.arthuralevinebooks. It’s pretty rudimentary but it does communicate the basics. Now, if you’re someone who’d like to SUBMIT something, this is a good place to go as it tells you our professional process and guides you through it.
(2) Facebook: Again, my imprint, Arthur A. Levine Books, has a lovely Facebook page and that’s a great place to get a visual sense of our taste and to keep up with news. It’s not the best place for one-on-one conversation. Messages can’t be “forwarded” on Facebook. It isn’t checked many times a day. Etc. Communication with this page is probably best left to “likes” and “shares” and comments responding to what’s posted.
(3) Facebook B: I have a PERSONAL page on Facebook. I enjoy Facebook as a great way to interact with friends and writers and others in the various communities to which I belong. I prefer to keep communications on this page SOCIAL rather than strictly business. So, for example, this too is not a good place to pitch me a book. (See problems with forwarding messages, etc.) If you need information about my imprint there are better places to get it (see web page, etc.)
(4) My Blog: This is something I use as a public way to air my thoughts. I welcome any comments that respond to something I’ve said! This too is not a good place to ask me logistical questions about my job as an editor/publisher. (See website)
And now, back to our regularly scheduled programming…! 🙂